Ethical Sourcing – Under the Nile

Ethical Sourcing

When Janice and Mohamed Masoud began making Under the Nile a reality, they needed a partner who shared their vision for a company committed to every aspect of ethical sourcing — organic farming methods, ethical production standards, and put-into-practice environmental awareness.

After a lengthy search they discovered SEKEM, Egypt's premier Sustainable Development and Organic Product Initiative, and a lasting partnership and friendship was formed.


SEKEM comes from the ancient Eyptian hieroglyh for Vitality.

All Under the Nile products are sourced solely from SEKEM.

  • Everything is made from 100% organic Egyptian cotton
  • Cotton is planted and harvested using earth-friendly, biodynamic agricultural methods
  • The farms and production facilities are all Fair Trade Certified
  • Sekem emphasizes education for its employees and their children, along with good working conditions and fair pay
  • SEKEM Development Foundation runs a school, medical center, vocational training center, and programs for socially disadvantaged children.

For more information go to

    Farm to You

    When you buy our products, you can be confident that they're made from pure, 100% organic hand-picked Egyptian cotton. Plus, you can learn about the people who make up the stories behind Under the Nile's products.

    Organic Cotton Harvesting Egyptian Organic Cotton Fair Trade of Egyptian Cotton

    Family friendly Egyptian Cotton Production Finest Quality Organic Cotton Supporting Egyptian Families

    Meet Our family!


    13 Villages

    13 Villages Project in Egypt

    Under the Nile's Fruit and Veggie Toys share a special history. They're all made through the 13 Villages Project, a SEKEM initiative to bring economic vitality to poor villages in Eygpt via investment, education, health care and microloans.

    Under the Nile chose to be a part of the 13 Villages Project because every toy has a story — and we'd like to help make it a good one.
    The 13 Villages Project is based on SEKEM’S vision of sustainable human and societal development. The Project creates economic opportunity by training inhabitants in nearby villages to start their own businesses — like restaurants, carpentry shops, and sewing centers.

    Sekem - Ethical Sourcing growing organic cotton in Egypt

    Today there are 540 new enterprises in these villages, 98% of the microloans have been repaid, and the area is thriving.

    By taking part in the project, Under the Nile helps provide our customers with healthy toys — and healthier living conditions for the Egyptian women who create them.

    “The women feel a sense of self-worth and empowerment. Learning a trade is inspiring them to try other things they would not normally have attempted. When I visited the villages, not only were the women happy, but the entire village was proud of what they had accomplished.” - Janice Masoud

    Meet Our 13 Villages Friends!

    Choose a video below to see our 13 Villages Project in action!

    Hi, my name is Mohammed

    Hi, my name is Marwa

    Hi, my name is Fadia



    Read on about:

    Our Story


    Our Toys

    Product Care


    Ethical Sourcing

    In the News

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