The Story of Under the Nile
From Our Family to Yours
Under the Nile makes timeless and pure organic Egyptian cotton collections for Baby and Toddler. With fresh colors and adorable prints, our comfortable clothing can be mixed and matched for easy style. Our toys are unique, imaginative and organic inside and out. We are committed to providing the highest quality organic cotton baby products in a sustainable and socially responsible manner.
Our philosophy is built on the economics of love. Our goal is to enrich the planet and the lives of everyone involved with every stage our business, from cotton to customer. We have built a brand based on trust and transparency. Under the Nile was the first baby clothing company in the US to have all our products certified by the Global Organic Textile Standard.
It all started with a mom on a mission.
When Under the Nile was founded by Janice and Mohamed Masoud back in 1998, organic cotton baby clothing was practically unheard of in the USA. Janice, who had studied fashion and worked in the garment industry for 15 years, had been searching for clothing that would not harm her two young daughters’ sensitive skin-- but had little luck. The more she understood about conventional cotton and its detrimental impact on Earth and society, the more convinced she became that babies everywhere, deserved something better.
And so the idea of Under the Nile was born.
Since Mohamed was from Egypt, they both knew that Egyptian cotton is the best in the world. It only made sense to begin their search in Egypt for the perfect manufacturer to make Under the Nile’s organic baby clothes and bring their dream to life. After much searching, they found their match in the Sekem Initiative. Sekem is a Fair Trade social enterprise that uses biodynamic farming to enrich the environment and provide social programs to take care of employees, families and the local community.
Twenty years later, we’re still growing.
Today, Under the Nile continues to work exclusively with Sekem to produce the highest quality organic cotton baby products. We strive to fulfill the company vision of an ethical world—one in which every single living thing throughout the production chain is honored and respected.
Every time you purchase Under the Nile clothing you not only choose the best for your little one, you support the fair livelihoods of Egyptian people, the protection of the land, and a better world.
From our family to yours, thank you.