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Green Friday

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Commit to a Green Friday!

This year we’re encouraging all of our customers to make a special effort to shop with only ethical businesses during this holiday shopping season. Green Friday transforms the traditional idea of Black Friday into a positive and more mindful shopping experience. This movement promotes sustainable and ethical businesses while emphasizing the importance of ‘being green’.

‘Being green’ is a spectrum of sustainability. There is a broad range of what makes a ‘green’ lifestyle - it is not limited to one thing. When it comes to business, a company may focus more on the environment or might be more involved with social responsibility. They might be a small business with low impact on the environment, or a B corporation - whatever it is that makes them ‘Green,’ it is an important part of sustainability.

How does it work?

We're building an entire Green Friday Network to help you practice sustainable shopping with as many ethical companies as possible. By teaming up with like-minded companies and promoting each other, we’ll help spark interest in a collectively huge audience. We want as many people as possible to learn about the importance of each of our company's values and the wide spectrum of mindfulness and sustainability.

What exactly can I do?

  1. Commit to a Green Friday - Shop only with sustainable brands and stores this Holiday season!

  2. Use the phrase “Green Friday” instead of Black Friday when talking about your holiday shopping plans with friends and family

  3. RSVP to our virtual event on Facebook 

  4. Use the hashtag #greenfriday 

  5. Help promote your Green Friday and sustainability by sharing posts of the Green Friday Network on social media - help teach your friends and family about all brands that share your values of sustainability!


Here are some our favorite Sustainable brands

Natural Baby Mama guides readers through the crazy world of sustainability. Read her blog to get advice and tips on how to live a 'green' lifestyle!


Mello and Co. makes the BEST teething toy you could ever find. It's made of food grade Silicon and the materials will not breakdown, even with intense use! Sue, owner of Mello and Co., has a great passion and dedication to sustainability and healthy living.


Wee Sprout reusable pouches are the new sustainable thing in baby food! If you make your own baby food, you must become acquainted with this company. They found a solution to the overwhelming wastefulness that has come along with the trend of baby food pouches. Reusable, sustainable, great for 'on the go' eating! 


If You Care offers all kinds of sustainable products for your kitchen and home. Hosting Thanksgiving dinner for your family? No problem! If You Care has a huge selection of kitchen and cookware essentials that can help you keep your Green Lifestyle, even during the crazy Holiday season! Who says it's not Green being easy?

Snuggle Me Organic may be the answer to your sleeping problems. This pillow was created specially for safe co-sleeping, and the idea born when the owner needed to find a way to make one twin feel cuddled while she was holding the other. 


Badger Balm is a dear friend here at Under the Nile! Their natural and organic products are sure to keep your skin happy! From Sun Screen to Diaper Rash Creme, they have it all! 


LifeKind is another great friend to Under the Nile! They offer organic and safe mattresses, bedding, home and cleaning products, and even beds for your pet!



Smiling Tree has the best selection of sustainable wooden teething toys. This wife-husband duo has built a great company from their passion of family and toy making. Definitely check them out! 


Baby World in Oakland is a great place to buy everything you need for your nursery! Based in Oakland, California, this small business is owned and run by baby gear expert, Cristina. 


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